The network’s latest promotional effort might be its biggest misstep yet.
Earlier this year, CBS officially canceled NCIS: Hawai’i, but a recent social media post from the network has reignited debates among the show’s fans, leaving many feeling either hopeful for a revival or outraged by CBS’s audacity.
Unfortunately, it seems that outrage is the prevailing sentiment. A few days ago, the official NCIS Instagram account, @ncisverse, attempted to celebrate the summer solstice with a post featuring behind-the-scenes images from various NCIS shows, including some from NCIS: Hawai’i. This quickly attracted negative attention.
Many fans took to social media to express their frustration, accusing CBS of insensitivity by implying that NCIS: Hawai’i was still ongoing despite its cancellation. Some criticized the network’s executives for their lack of consideration for viewers’ feelings, while others revived an old petition urging CBS to bring the show back.
Why Was NCIS: Hawai’i Canceled?
CBS canceled the series in April, leaving fans heartbroken and outraged. This sparked a social media campaign against the network for replacing a beloved show with new, potentially less appealing series. Despite fans’ passionate efforts, the campaign yielded little progress. To add to their disappointment, NCIS: Hawai’i ended on a significant cliffhanger that now seems unlikely to be resolved.
The reasons behind the account managers’ decision to post such a controversial message remain unclear, but this latest blunder has triggered another wave of criticism that CBS will likely need to address.
